What falls through in your business — and what does it cost each time?
Every solo owner has a story: the quote that never got a second touch, the job done twice, the customer who had to chase him. The leak is rarely effort — it's that follow-up lives in one person's memory. The Free Look asks about the last fall-through step by step, how often it happens, and what the last one cost, because a leak you can price is a leak you can fix first.
The three questions
One worked case, honestly labeled
So owners can see exactly what a delivery looks like before a real owner touches the process, the front door carries a complete test run: Delgado Plumbing, Rio Rancho, an invented business. The owner is not a real person and his numbers were invented for the test; everything done to his case, the questions, the build, the grade, was done for real.
His answers found the leak in one line: the second touch does not exist. Eleven quotes a month went out. One follow-up was ever sent. Zero bookings came back. The build was a follow-up kit: a day-3 message and a day-10 message in his own words for his biggest quiet quote, a callback script, and a tracking sheet with his four quiet quotes already on it. He sends every message himself, nothing goes out automatically.
An independent grader scored the kit 9 out of 10, and the grade printed what the grader caught: three of the four quotes on the tracking sheet were already past their follow-up window and the kit never said what to do with an overdue touch; the sheet wrote dates as "3 days ago" instead of calendar dates, so it would go stale the next day; and one word in the callback script was spelled the British way in a New Mexico man's document. That is what graded means here: the weaknesses ship with the score.
Before the build, a prediction was written down: send the two touches to all eleven quiet quotes and expect three to four replies and one to two bookings, against a baseline of one follow-up ever sent and zero bookings back. Its outcome stays marked pending, on purpose, forever, a synthetic owner never replies, and we don't invent endings. Real owners' predictions get graded against what actually happens.
Why pricing the leak comes before fixing it
Owners are offered fixes for everything at once. The cost questions reverse that: the fall-through that steals an hour a week and a job a month outranks ten annoyances. When the Free Look reads your answers back, the two costliest things are named in your words, and the first proof fixes one of them. How the proof works.
Questions owners ask
Is the Delgado case a client?
No, he is labeled an invented business everywhere he appears, including here. He exists so you can inspect a full delivery before trusting the process with your real numbers.
What if I don't know what the last fall-through cost me?
Say so. "About a job" or "I never found out" are real answers, and not knowing is itself a finding: nothing was written down, so nothing could be counted.
Does the fix send messages for me?
No. In the worked case the owner sends every message himself. Swava prepares; the owner approves and sends. That rule does not bend.